Welcome to 100 Years of Chevrolet

On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. This year, one hundred years after the inception of the company, we are inviting you to celebrate with us our rich history at various events throughout the year.

Today, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.

Interesting press and video releases will highlight historic milestones and fun-facts around our iconic Chevrolet cars and the Chevrolet family. This microsite will be updated regularly with new information, images, event announcements and video releases.

Ten Chevrolet Trucks That Built a Global Brand


DETROIT – Chevrolet captured the spirit of 20th Century America, with its “work hard, play hard” ethic. And perhaps no Chevrolet represents this spirit better than the Chevy truck.

With 100 Years Behind It, Chevrolet Revs into Future


DETROIT – One hundred years ago, the first Chevrolet took to the roads in Detroit, beginning a journey ultimately leading to every corner of the planet. More than 209 million cars and trucks later, Chevrolet is one of the world’s largest car brands, selling vehicles in more than 140 countries.

Chevrolet Showcases Spark EV Electric Motor


WIXOM, Mich. – From home appliances to children’s toys, electric motors are all around us and have nearly a century of automotive use dating to Charles Kettering’s invention of the electric starter first used in 1912. With the emergence of electric vehicles, electric motors also will play a bigger part in future vehicles.

GM Chairman and CEO Dan Akerson Participates in Chevrolet Centennial Celebration at Shanghai GM Dong Yue Motors


Shanghai OnStar, a leader in the telematics services industry, is joining forces with Alcatel-Lucent Shanghai Bell, a leader in communications technology, to develop telematics services based on the fourth-generation (4G) digital communication network in China.

Record 1.2 Million Chevrolets Sold in Third Quarter of 2011


DETROIT – Chevrolet sold 1.2 million vehicles globally in the third quarter, the best July-to-September results in the brand’s 100-year history. In the first nine months of 2011, Chevrolet sold 3.6 million vehicles globally, positioning the brand for its best-ever calendar-year sales.

Spark Joins Chevrolet’s U.S. Small Car Lineup in 2012


DETROIT – Chevrolet hopes to excite first-time buyers and city residents when the Spark mini car joins the brand’s small car family next year in the United States and Canada. The Spark is a five-door, four-passenger hatch that is on sale in Chevrolet markets around the world.

Work on Next-generation EN-V Concept Begins


DETROIT – Work on the next-generation EN-V concept vehicle, representing General Motors’ vision to meet the growing demand for safe, connected, zero-emissions personal transportation could participate in pilot demonstration programs in megacities around the world to determine real-world practicality.

Chevrolet to Produce Spark EV All-Electric Vehicle


DETROIT – Chevrolet today announced it will produce an all-electric version of the Chevrolet Spark mini-car – the Spark EV. It will be sold in limited quantities in select U.S. and global markets starting in 2013, including California.

Future Chevrolets to Benefit from Small Gas Engine Family


DETROIT – General Motors will develop an all-new global family of small-displacement Ecotec gasoline engines over the next several years that will give customers in markets around the world improved fuel economy, higher quality, better performance and reduced carbon dioxide emissions.

Chevrolet Malibu: Longest-Running Midsize Auto Nameplate


DETROIT – From hot rod to police cruiser to convertible to America’s main street sedan, few midsize cars have appealed to so many, for so long, as the Chevrolet Malibu.

Read More

Chevrolet Centennial Countdown: 1 Day


Chevrolet has a proud heritage in China dating back to the 1920s. In 2010, Chevrolet sales in China rose an unprecedented 63.4 percent to 543,709 vehicles – an all-time high. China ended the year as Chevrolet’s third-largest market behind the United States and Brazil.

Chevrolet Centennial Countdown: 2 Days


In the Middle East, the addition of new passenger cars, such as the Cruze and Malibu, have added to Chevrolet’s already strong offering of SUVs, crossovers and pick-ups, and is helping to grow Chevrolet’s sales in the region.

Chevrolet Centennial Countdown: 3 Days


On March 1, 2011, GM Daewoo Auto & Technology Co. (GM Daewoo) announced they would be replacing their current nameplate with Chevrolet. Additionally, GM Daewoo changed its company name to GM Korea Co., which is globally consistent with all other GM country operations. The Korean company produces the Chevrolet Aveo, introduced into the U.S. market for 2004.

Chevrolet Centennial Countdown: 4 Days


In South Africa, Chevrolet’s share of the passenger market has increased from 4.3 percent May 2010 YTD to 7.2 percent May 2011 YTD. The Chevrolet Corsa Utility has occupied the number one position in the three-quarter ton segment of the market for over six years.

Chevrolet Centennial Countdown: 5 Days


Chevrolet has been leading the South American market for 10 years. In 2010, GM sold 1.026 million units in that region, achieving a 19.9 percent market share. In Venezuela and Ecuador, the GM market share is 40 percent. Chevrolet is the market leader in six countries in South America: Colombia, Venezuela, Ecuador, Chile, Uruguay and Paraguay.

Chevrolet Centennial Countdown: 6 Days


Chevrolet has been in Brazil for 87 years. Today, the country is the third largest market for GM globally and GM has 24,000 employees there. In 2010, GM sold 658,000 Chevrolet vehicles in Brazil.

Chevrolet Centennial Countdown: 7 Days


Eight of the top-10 selling markets for Chevrolet 2010 are emerging markets – Brazil, China, Uzbekistan, Mexico, Russia, India, Argentina and Colombia.

Chevrolet Centennial Countdown: 8 Days


Top 5 Chevrolet Nameplates, according to 2010 Global Vehicle Sales: - Silverado - Cruze - Aveo - Malibu - Spark

Chevrolet Centennial Countdown: 9 Days


Chevrolets are on the road in two thirds of the world, with the brand sold in 140 countries worldwide.

Chevrolet Centennial Countdown: 10 Days


If you lined up all of the Chevrolets purchased in 2010 bumper-to-bumper, the line would stretch 12,940 miles – 52 percent of the circumference of the earth.

Chevrolet Centennial Countdown: 11 Days


Chevrolet sold 4.26 million vehicles globally in 2010, an average of one every 7.4 seconds. Around the world, one in every 1,616 people on this planet bought a Chevrolet last year.

Chevrolet Centennial Countdown: 12 Days


Performance is steeped in Chevrolet’s history, dating back to Louis Chevrolet’s passion for racing. Chevrolet is the most winning name in NASCAR history and has won the NASCAR Cup 34 times, more than any other brand. Counting Corvette Racing's June 2011 GTE Pro Class win, Corvette has won the coveted “24 Hours of Le Mans” trophy seven times. And, Chevy V-8 racing engines won the Indy 500 seven times between 1988 and 2002. These victories make Chevy one of a very few brands to have won at Le Mans, Daytona and Indy—auto racing’s triple crown.

Chevrolet Centennial Countdown: 13 Days


Current GM Vice-President of Global Design, Edward T. Welburn, is only the sixth executive head of GM design activities since Harley Earl founded the GM Styling section in 1927.

Chevrolet Centennial Countdown: 14 Days


More than 40,000 employees, working in 30 General Motors manufacturing and assembly plants, help produce Chevrolet cars and trucks in the United States.

Chevrolet Centennial Countdown: 15 Days


Since 1912, Chevrolet has produced more than 200 million cars and trucks. In North America, Chevrolet has produced 180 million cars and trucks since 1912 (passenger Cars: 111 million; trucks: 69 million).

Read More